This was a website plan and build from scratch for a new company called Safeguarding Plus Limited . Our first task was to discuss thoroughly with the business owners what the targets were in terms of audiences were for the new business. We helped to define and isolate these as: broadly the education sector ; businesses whose daily basis brought them into contact with children and young adults; and clubs and sports organisations – again who had to deal with youngsters and young adults during the daily course of events. We designed the homepage accordingly with clear signals that the sectors were part of our business offering.

There was also a clear need for a strong logo and equally distinctive branding throughout the site -especially important in a competitive marketplace. The key offering of the businesses is courses and training events which can take place either at the business premises, at the recipient' s business premises or at a third-party venue such as a hotel courses page was designed with pop over information to get this across quickly and also with shortcuts to booking directly which was done with a complex booking form with mandatory fields.

Another important function the website was to attract consultants with relevant qualifications to join the safeguarding plus offering as part of the team. Clearly with child protection being at the forefront of the business offering, it was crucial to include elements in the application forms which are mandatory with regard to criminal record checks. These would also be followed up manually using safeguarding plus own safer recruitment procedures.

A typical page included the secondary navigation on the left hand side which enables site visitors to navigate easily within the sector they had chosen . Each page contains specifically tailored written content with relevant courses as direct links at the end of each article. There are also shortcuts to course booking at the top right of each page .Photo selection and preparation is by our team throughout. There is an ongoing programme of search marketing aimed at two direct targets currently underway.

Bloomers Lingerie is a small but high-quality lingerie retailer based in East Dulwich in London. They came to us before having any website presence, and we designed from scratch, presenting design drafts before proceeding to final code. Chosen design presented product by using available pictures from the manufacturer (s) carefully styled with plenty of white space. A good logo already existed, so we echo the black and splash of strong red in the menu design, using red for action points.

Inner pages featured a strong product shot with available sizes clearly displayed on the left-hand side, utilising a triptych pattern with the product shot centre and product descriptor right.

Personal service is the aspect which sets apart Bloomers lingerie from the ordinary lingerie retailer getting the correct bra fitting is very difficult for a lot of women. This is where owner Sharon Kings expertise makes all the difference. It was important to dramatise this visually.

A customised content management system was added at a later stage allowing client to upload photographs, text and edit without the need for any knowledge of code.

Galaxy Lettings Limited is a specialist property management company based in South Central London. They are a fast-growing company, whose principal focus is to serve the needs of private landlords throughout central London and South London.

The first task was to define the target audiences for the site which we did in the usual way which was to have some question-and-answer sessions with the client to figure out exactly who they wanted to reach with their message insofar as website activity was concerned. Once targets were identified, we were then able to proceed to planning the contents of the site. We always recommend working "backwards" in this way.

Only then do we start to design the graphic look and feel of the website, and to plan the look and feel of this site’s contents and navigation. As usual with our working method, we first presented flat graphics of the site design, and of the site navigation. At this stage there was plenty of opportunity for client to make comments, both about the design and the essential contents in the site plan and navigation structure .

Once all the fine details had been sorted out, and naturally there is always some "left a bit right a bit" activity at this stage – were then able to proceed to the next stage which was to source pictures which were usable in this context at the right price. At the same time we were sourcing pictures which could also be used for the print medium for a brochure and for this reason we had to find a combination of pictures at 300 dpi (for print) and pictures at 72 pixels per inch (for web use). Once the pictures were approved we then were able to proceed to coding.

We used a Joomla system to build this particular site -this gives the client the ability to change text whenever they want to, without having to enter any complex code. It also has the advantage of being able to manage a number of different administrators – which, as we had a team of three or four sometimes working on this site, is very useful when it came to the build. Joomla has some disadvantages too which require some sophisticated customisation to overcome.

It also lends itself particularly well to search marketing, and we've been doing a lot of this will Galaxy lettings - as it's a live project we can’t go into too much detail as to what we are doing as it is a very competitive sector.

Bloomers blog has been custom designed to have a fresh and contemporary fashionable look, to enable it to carry product shots and features in the magazine style environment, and also to deliver all the news and chat in a sympathetic way. It's designed to appeal largely to women, but also to men who might be buying gifts.

Bloomers blog has an easy-to-use content management system, which enables client to quickly post short pieces of news, both through a web interface and also via e-mail. Pictures are also easy to upload and will automatically resize, with no photo shop or image manipulation skills necessary.

We set up a twitter feed for the bloomers blog site, which enables the site owner Sharon King to send a short 140 character message often with a link, via mobile phone text message, which automatically uploads onto the site. Providing fresh news whilst on the move. Updatable news like this is important for search.

The blog offers a very flexible and easy to use setup , and pictures and text are pre-styled.

This means no layout skills are necessary to preserve the crisp lines and clean look of the overall website.

We needed to reach a variety of different healthcare professionals so that they could use Margarets Fund to apply for grants for poor women in their care.

Healthcare professionals are notoriously time-poor. Many are not allowed to use social media at work - and just as many have internet access restricted in the workplace. We needed very simple messages to show them quickly how Margaret's might be able to help female patients who fell through the gaps in the welfare system. We achieved this by using pictures of many of the items for which we had been able to provide grant assistance to succcessful applicants, mobility scooters, wheelchairs, respite breaks, white goods for the kitchen, stair lifts and so on.

We also took the time to tell a straightforward story of how the grant was applied for, by whom, and how the process worked. In short a simple online application.

Many succesful Margaret's applications are made by women, for women - though of course, not exclusively so. The front page and 'about us' details we made in the mini Facebook site reflect this.

We are now in the process of using sponsored stories on the Margarets Facebok page to encourage use amongst our chosen target groups.

We also re-used a lot of our picture material to create a mini Facebook advertising campaign, aimed at increasing Margarets site visits and meeting specific goal conversion targets, using customised analytics to closely monitor progress.

Are you a sex addict? I s my husband addicted to pornography? Why does sex stop in long term relationships? Not the News of The World raving from the grave, but some of the popular topics discusse din Gill Sanders blog.

Gill is a therapist practising in the Battersea and Chelsea and Fulham area of London. Some of the key questions and issues which regularly crop up are explored in a series of fascinating articles (written by client who writes very well) on the blog.

There is an automated newsletter subscription so interested visitors can easily sign up online to receive the newsletter by email. This links to a special system managed by us, whereby we create newsletters, send them in bulk and manage subscribes and unsubscribes, with no effort needed by the client. An efficient CAPTCHA system (wobbly letters and numbers) helps to keep spam down.

We also built in some short sliders to deliver magazine style articles – why women prefer food to sex – linking to longer features on these topics for people wanting to read "more".

Client is able to post photos and text onto the blog through a sophisticated admin system, but prefers us to do it.